Music producer, art visionary, and spirits entrepreneur Swizz Beatz (Kasseem Dean) has officially launched The Dean Collection, a rare, four-part Irish whiskey series developed in a collaboration between Swizz's company Irish Bronx and leading Irish drinks company Innobev. A true celebration of creativity across disciplines, the collection blends Swizz Beatz's passion for Irish whiskey with contemporary art and craftsmanship.

Limited to just 110 exclusive sets, The Dean Collection features four distinct single malt Irish whiskeys, each representing a unique cask finish: Oloroso, Amontillado, Pedro Ximénez (PX), and Moscatel. The whiskeys begin their aging in ex-Bourbon barrels before being transferred into 250-litre oloroso Sherry hogsheads and finally refined in custom 128-litre casks, each chosen for its distinct character.

To reinforce the artistic foundation of the project, Swizz and Alicia partnered with multidisciplinary artist Derrick Adams, a celebrated figure in the contemporary art world. New York based Adams created four custom iterations of his work The Masked Pioneer—one for each bottle—infusing the collection with powerful visual storytelling. Each set includes a print of Adams' artwork, merging collectible spirits and collectible art.